Synovate has a strong retail understanding, exhibited through a wide variety of retail research clients and projects. Our work has been as varied as that conducted for Burger King, which pre-dates the launch of the brand in NZ, through to the recent Farmers re-branding. Some of the retail research we have conducted includes the following areas…
- In-store experience
- Logo design
- Concept evaluation
- Customer commitment
- Trade customer research
- Loyalty programme assessment
- Advertising assessment
- Customer service measurement
- Catchment area research
- Targeted customer acquisition and retention strategies
- Mystery shopping
Recent retail clients of Synovate have included:
-
Rebel Sports
-
Postie Plus
-
Briscoes
-
Placemakers
And in past years:
-
Farmers
-
Stirling Sports
-
Billabong
-
Anchor Mart
-
Holiday Shoppe
-
Air New Zealand