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USAGE, ATTITUDE AND OPINION – THE RESEARCH SOLUTIONS NEWSLETTER

Wednesday 25 October 2006

Volume 1 Issue 4

The latest from Research Solutions columnist
Jonathan Dodd

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International Trends in Brand Research

 

Crystal Balls or Just Bollocks? 1997 Internet Predictions Reviewed

 

Market Research Effectiveness Awards Results

 

Chat > Sup > Learn >> Invigorate!

A few weeks ago our fourth breakfast networking and learning seminar was held at the Wintergarden Pavilion.

The subject was "What Makes Market Research Effective", based on a review of our three winning entries (see right).

With these three clients joining the discussion, the key factors behind effective research were identified - and it's nothing to do with budget or methodology!

Click here to see the presentation (PDF 6k)

Stay on this newsletter mailing list to keep up to date with these special breakfast events!

NEXT EVENT:
FEBRUARY 2007

Welcome to the fourth issue of our quarterly
e-newsletter, brimming with news, commentary, and exclusive case studies.

You’ll have received this newsletter as a client or other contact of Research Solutions, and we hope you find something of interest to you.

If you wish to opt out at any time, just click the link at the bottom of this page – but we do hope you’ll stick around for an entertaining and informative read.

Regards – the Research Solutions team.

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News:  Research Solutions scoops the 2006 Market Research Effectiveness Awards

Research Solutions won three of the four categories at the 2006 Market Research Effectiveness Awards on September 27th, continuing our proud record at the awards and further showing what can be achieved with some fantastic clients.

  • Winner of the 'Tourism and Travel' category was Research Solutions with an Air New Zealand project.
  • Winner of the 'Advertising and Media' category was Research Solutions with a Deltarg project.
  • Winner of the 'Consumer Services' category was Research Solutions with an ASB Bank project.

Besides these winning entries, we also had entries for work we conducted for TV3, Public Trust and Sanitarium, and our thanks and appreciation go out to all these clients for believing in the effectiveness of the research we conducted for them.

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News:
Research Solutions selected for International Research Conference

Debra Hall is the only New Zealand researcher chosen to present at the Joint GMI/Sawtooth Software Asia-Pacific Conference being held in Sydney later this October.

Debra will be presenting the cutting edge conjoint analysis work we conducted to help Air New Zealand re-design its services and prices; a project that won the Tourism and Hospitality Category at the 2004 Market Research Effectiveness Awards.

Click here to see a PDF summary paper of that research project...

 

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The latest from Research Solutions founder
 Debra Hall

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Musings on the Market Research Awards

 

Trust me, I Know What I'm Doing!
(From Financial Alert)

 

GUEST COLUMNIST
LISA FINUCANE

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A Chick Thing?
Or do we need more men in PR?

Is your PR person a Patsy, Eddie or Samantha?

Lisa Finucane is President of the Public Relations Institute of NZ and she's calling for a better range of people in PR...

 

18 Ltd News

Research Solutions' friends at youth consultancy 18 Ltd continue to feature heavily in the news...


Crack into Youth Marketing

Kiwis Prefer Life on the Couch (xtraMSN)

Kiwi yoof music culture analysis (NZ Musician Magazine)