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USAGE, ATTITUDE AND OPINION – THE RESEARCH SOLUTIONS NEWSLETTER

Wednesday 12 September 2007

Volume 2 Issue 2

 

The latest from Research Solutions columnist
Jonathan Dodd

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All Blacks Overexposed?
10 Reasons Why Sports Teams Are the Ultimate Brands

What Zapped the Ad-Zapper Can Zap You Too

Sky TV: Lots of Channels, Nothing to Watch

Sugging Marketers Do No One Any Favours

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Book Review:
John Pilger's 'Freedom Next Time'

In The News

 

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From June 2007’s NZ Management Magazine, our tips on how to ensure you're getting the best bang for your research dollar.

 

(PDF file)

 

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The latest news item arising from Research Solutions' friends at youth consultancy 18 Ltd has some interesting results...

 Click here to
read the article

Welcome to the sixth issue of
“Usage, Attitude & Opinion”

Welcome to the sixth issue of our quarterly
e-newsletter, brimming with news, commentary, and exclusive case studies.

You’ll have received this newsletter as a client or other contact of Research Solutions, and we hope you find something of interest to you.

If you wish to opt out at any time, just click the link at the bottom of this page – but we do hope you’ll stick around for an entertaining and informative read.

Regards – the Research Solutions team. 

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Six New Appointments Reflect
Research Solutions' Growth

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We’re very happy to announce that three of New Zealand’s most respected and experienced researchers have joined Research Solutions recently….

 

  • Galina Mitchelhill, a Senior Researcher with 20+ years experience who has joined us from TNS;
  • Grant Storry, a Senior Researcher and qualitative research specialist who has joined us from TNS;
  • Michelle Craik, an online specialist who has the task of improving the value our data processing team can offer to our clients. Michelle has also joined us from TNS.

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Also joining us of late are (L-R)…

  • Jing Zhao, a researcher of wide experience joining us from TNS;
  • Rashi Dixit, also a new researcher, joining us from Colmar Brunton;
  • And Bev Foden, joining us from ‘client side’ in the UK , where she had senior market research management roles.

No doubt many of you will be meeting these researchers over the next few months, and if you see any familiar faces please feel welcome to drop them a line!

 

 

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The Role of Trust in Qualitative Research

As well as doubling the number of goatees in the office, Grant Storry has brought some interesting thoughts on qualitative research…

 

Click here for his
gems of wisdom

 

Hot Links

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YouTube isn't just amateur hour and odd clips. 
There's some fantastic content for marketers, as you'll see on the links below...

Marketing Guru Seth Godin: Sliced Bread & Other Delights

Web 2.0: The Future is Us/ing Us

The Future of Advertising
(from Futurama)

 

(mis)Marketing the iPhone:

A Case Study in the Making

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Apple’s management of its iPhone pricing is either cheating customers and revealing a lack of sales, or a celebration of a product that’s so successful the price can be reduced. 

 

Click here to read the gory details and make up your own mind…

 

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