Mapping the Labyrithine Consumer Brain

How Clients can Play their Part

Has the Exodus to House Brands Revealed the Emperor's New Clothes? 

 Cadbury vs Whittakers

Our July Breakfast Seminar was a packed-to-the-rafters affair.  Our internet specialist Jonathan Dodd spoke of social media, new technologies, and the future of research that is Community Panels.

Click here for a download of his presentation or contact him yourself on 021 538 634.

Don't forget the e-newsletter InFact that you can receive every month:

InFact

Recent headlines from InFact:

Mobile Phones now
'remote control for life'

Is 'green' set to drive the car industry?

Women of the World: Material Girls or Money Managers?

Synovate, in conjunction with retail analysts Synovate Aztec, recently surveyed over 16,000 people in 26 countries, asking them about the current economic crisis. The survey was a repeat of a survey first conducted in November 2008, thereby allowing changes in people’s behaviours and attitudes to be tracked over time.

New Zealanders were included in both these surveys, providing a rich insight into what New Zealanders are thinking and doing in the recession, and how we differ from the rest of the world.

Click here for the key findings and commentary.

For your personal presentation of the results contact your Synovate researcher, or:

In Auckland: Ian Mills ph. 538 0500
In Wellington: Matt Benson ph. 473 4703

Synovate researcher Nicola Legge presented a well-received case study at the recent Market Research Society conference, covering a project that raised the bar for complexity and project management.

It makes great reading and can be accessed here.

Why Marketing Matters:
Top Tips for Recession Survival

Management Magazine recently asked the question - it may be a good time to figure out just why marketing matters, but are business leaders getting the message?  Synovate's Dr Jan Hofmeyr was one of the people whose views were sought.

Click here for the article.

Research Director (Qualitative), Grant Storry discusses ‘outside in’ research; understanding the dynamics of environments that influence what people think, do, and buy:

Inside Out or Outside In?

Chances are you've seen this but even so it's worth repeat visits. Eye-opening presentation on new media with a great soundtrack.