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Welcome to the fifth issue of m“Usage, Attitude & Opinion” our quarterly e-newsletter, brimming with news, commentary, and exclusive case studies.
You’ll have received this newsletter as a client or other contact of Research Solutions, and we hope you find something of interest to you.
If you wish to opt out at any time, just click the link at the bottom of this page – but we do hope you’ll stick around for an entertaining and informative read.
Regards – the Research Solutions team. |
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News:
Research Solutions selected for National Research Conference
Senior researchers Horst Feldhaeuser and Jonathan Dodd have both had papers accepted for the national conference of the NZ Market Research Society, to be held in November.
You are feeling sleepy...
For his paper, Jonathan has teamed up with leading hypnotherapist Aaron McLoughlin to investigate the use of hypnosis in market research. Inspired by a UK study which showed that advertising recall is better under hypnosis, Jonathan and Aaron will test the use of a special form of hypnosis that could have good commercial implications for market researchers and their clients.
Would You Recommend this Research Technique to a Friend?
Horst's paper promises to hold great interest to those aware of the much-hyped 'Net Promoter Score' research technique.
This technique claims that all marketers need to know is how many customers would recommend a brand to a friend. It seems too simple and too good to be true - so Horst will be investigating it thoroughly, no doubt with his usual German precision!
Both Jonathan and Horst's papers will be available after the conference. | |
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Research Solutions' friends at youth consultancy 18 Ltd continue to feature heavily in the news...
The X, Y, Z of Generational Marketing
(Unlimited)
State of Play (Videogaming)
(NZ LIstener)
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The latest from Research Solutions founder
Debra Hall |
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On Friday June 8, Debra will be presenting a half-day PRINZ course which will show PR practitioners how to use market research effectively.
It will include interactive discussions, as well as hands-on exercises to develop ways in which research can be used to meet PR needs and objectives.
If interested phone
09 358 9808. |
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PR Matters |
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Network PR is a full service public relations consultancy that’s been doing outstanding PR for great clients for more than 30 years.
With many clients in common with Research Solutions (such as ASB Bank and Air New Zealand), we're happy to share our thoughts via their newsletter "PR Matters".
Below are a few of our recent columns for "PR Matters"...
No Junk Mail - Maybe
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Using Market Research Wisely in PR
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Conversion Model
Classic Paper |
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In this classic paper from the original brains behind the Conversion Model, Jan Hofmeyer and Butch Rice investigate the enormous value to be gained by integrating psychological data within your customer database.
Click here for the PDF of this paper.
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USAGE, ATTITUDE AND OPINION – THE RESEARCH SOLUTIONS NEWSLETTER
