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The Best of the NBR’s
’Inside Marketing’ from Research Solutions columnist
Jonathan Dodd |
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Will Podcasts Kill the Radio Star?
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Don’t Confuse Ambient with Non-Traditional |
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Ferrit gets the Retailers, TradeMe gets the Customers |
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Ad Agencies Not Adapting for Female Staff? |
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Chat > Sup > Learn >> Invigorate! |
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A fortnight ago our second breakfast networking and learning seminar was held at the Wintergarden Pavilion.
Research Solutions researchers Bart Langton and Jonathan Dodd gave their award-winning presentation from the 2005 Market Research Society conference to a packed house.
The presentation, entitled “Integrating Consumer Insights into your Interactive Marketing” was well received, with several attendees requesting repeat performances for their own clients.
This was the second of a series of seminars intended to be held quarterly, heralded under the banner of
“Chat > Sub > Learn >> Invigorate!”
Stay on this newsletter mailing list to keep up to date with these special breakfast events!
NEXT EVENT:
OCTOBER 4TH |
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Welcome to the second issue of “Usage, Attitude & Opinion” , our quarterly e-newsletter, brimming with news, commentary, and exclusive case studies.
You’ll have received this newsletter as a client or other contact of Research Solutions, and we hope you find something of interest to you.
If you wish to opt out at any time, just click the link at the bottom of this page – but we do hope you’ll stick around for an entertaining and informative read.
Regards – the Research Solutions team. |
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News:
Debra Hall made a Fellow of the Market Research Society of NZ
Debra Hall, founder and Research Director of Research Solutions, was recently made a Fellow of the NZ Market Research Society.
The appointment was made in recognition of Debra’s immense contribution to the industry, perhaps demonstrated most clearly by her establishment of Research Solutions with two colleagues in her garage in 1992, and the company’s subsequent growth into New Zealand’s largest 100% locally-owned research company, with over 100 employees.
Debra’s research skills have also been recognized several times through the biannual Market Research Effectiveness Awards, with Debra winning the main award for Innovation twice of the three times it has been awarded.
All stemming from when she was an ex-engineer raising her kids in Pakuranga, applying for a job turning numbers into words! |
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News:
Youth Confidence Index launched
The monthly Youth Confidence Index (or “YCI”) is the latest youth insight tool designed to provide more insight into the attitudes, behaviour and opinions of NZ youth.
The YCI is a collaboration between Research Solutions and our subsidiary company 18 Ltd, New Zealand’s youth research specialists.
Participants are drawn from 18 Ltd’s community of over 4000 14-30 year olds from all parts of the country and all types of backgrounds…
[FULL RESULTS - PDF] |
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News:
Happy 14th Birthday to Research Solutions!
May 1st was our fourteenth birthday!
Sincere thanks to all our past and present clients and friends within the marketing community for helping us achieve our ultimate aim – “to make a significant difference”. |
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USAGE, ATTITUDE AND OPINION – THE RESEARCH SOLUTIONS NEWSLETTER