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The Best of the NBR’s
’Inside Marketing’ from Research Solutions columnist
Jonathan Dodd |
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Airline Mags Need to Come Down to Earth
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The Death of the
Album May be Nigh |
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The Last Post
Sounds for the TVC |
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Spammers Make the Slickest Marketers |
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Chat > Sup > Learn >> Invigorate! |
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Last November our inaugural breakfast networking and learning seminar was held at the Wintergarden Pavilion.
This was the first of a series of seminars intended to be held quarterly, heralded under the banner of
“Chat > Sup > Learn >> Invigorate!”
The special occasion marked the launch of InsideOut (see opposite), and thanks to the 40+ clients and friends who attended.
Upcoming breakfast events penciled in are:
* The award-winning presentation given by Research Solutions at the 2005 Market Research Society conference.
* All you need to know about the ‘service dominant logic’ school of marketing philosophy, to be presented in partnership with the National Business Review.
Stay on this newsletter mailing list to keep up to date with these special breakfast events!
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Welcome to
“Usage, Attitude & Opinion”
Welcome to the first issue of our quarterly
e-newsletter, brimming with news, commentary, and exclusive case studies.
You’ll have received this newsletter as a client or other contact of Research Solutions, and we hope you find something of interest to you.
If you wish to opt out at any time, just click the link at the bottom of this page – but we do hope you’ll stick around for an entertaining and informative read.
Regards – the Research Solutions team. |
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News:
Research Solutions Buys 18Ltd
18 Ltd, New Zealand’s specialist Youth Research agency, is excited to announce that its business has been purchased by Research Solutions Ltd.
[FULL STORY] |
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News:
InsideOut Launch
”probably the best current source of stakeholder opinions about corporations”
(European Journal of Marketing Vol 39, Nov 05)
Research Solutions is excited to now offer our clients the unique Stakeholder Performance Appraisal tool developed by Massey University and gaining plaudits around the world.
With the addition of some special Research Solutions extras, this is presented as ‘InsideOut’.
To be featured in the Marketing Association's February issue of DLB, newsletter readers can be the first to read up on this extremely valuable research tool…
[FULL STORY (PDF)] |
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News:
Research Solutions Wins at
Market Research Conference
The 2005 Market Research Society national conference was held last November.
Research Solutions researchers Jonathan Dodd and Bart Langton won the ‘Peoples’ Choice Award’ for the ‘Best Presented and Most Entertaining Paper’.
The paper was called “The Future of Marketing and the Role of Market Research Within It”, and was a multi-media event with Crazy Frog, the Hoff, Star Wars, virtual anthropology and more.
You won’t get the full multi-media experience, but the paper can still be downloaded from the link below.
[FULL PAPER (PDF)] |
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