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USAGE, ATTITUDE AND OPINION – THE RESEARCH SOLUTIONS NEWSLETTER

Friday 25 August 2006

Volume 1 Issue 3

 Friday 25 August 2006   Volume 1 Issue 3

The Best of the NBR’s
’Inside Marketing’ from Research Solutions columnist
Jonathan Dodd

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Rabobank - The bank for Adulterers?

Charities Ride the
Fashion Roller-Coaster

 Marketing Competitions - Remember the Fulfillment!

 

Chat > Sup > Learn >> Invigorate!

A few weeks ago our third breakfast networking and learning seminar was held at the Wintergarden Pavilion.

Research Director Debra Hall presented the insights we gained when researching STATUS for the Ministry of Education.

Click here to see Management Magazine's report on the seminar.

Click here to download the full report from the Ministry's website.

Click here to see the paparazzi shots!

Stay on this newsletter mailing list to keep up to date with these special breakfast events!

NEXT EVENT:
OCTOBER 11TH

Welcome to the third issue of “Usage, Attitude & Opinion” our quarterly e-newsletter, brimming with news, commentary, and exclusive case studies.

You’ll have received this newsletter as a client or other contact of Research Solutions, and we hope you find something of interest to you.

If you wish to opt out at any time, just click the link at the bottom of this page – but we do hope you’ll stick around for an entertaining and informative read.

Regards – the Research Solutions team.

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News: Farewells...

Big farewells to three fantastic Research Solutions people who never failed to light up the office and do a fantastic job...

 

August 18th was Researcher Bella Hwang's last day with us, before she moved overseas to be closer to the man in her life (can' t fault that). 

And all our clients will have dealt with Sandy, the receptionist who never failed to answer the phone with real pleasure, which certainly showed through to callers judging by the number of compliments the company received about her. Sandy left us recently to be closer to her family in Perth. 

Finally, we wish Tommy Zhang well, a junior researcher who left to pursue other interests.

Sandy's been replaced by Brenda Clarke - please say welcome to her when you next call in!

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18 Ltd News:
Latest from the 18 Street Report

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The Coolness charts in the July edition of 18Street show the cool scores that male and female respondents have given in relation to marriage, having children and saving / spending between March and June 2006.

Participants were drawn from 18 Ltd’s community of over 4000 14-30 year olds from all parts of the country and all types of backgrounds.

Find out what they had to say by clicking here.

 

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The Latest from
 Debra Hall’s
Financial Alert Column

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Public Rethinks Managed Investments

 

Financial Numeracy -
A (very) Small Tick

 

CONVERSION MODEL CLASSICS

The Impact of Consumers' Commitment to Existing Brands on New Product Launch Strategies

In this classic conference paper from the founders of the Conversion Model, we learn how new product launches have to account for what consumers are already doing, not just their claimed interest in your new offering.

(PDF file)

VIDEO CLIPS

18 Youth Insights Specialists on TV3

18 Ltd's staff have been busy on the airwaves lately.

Click here to see Richard Griffiths in a Nightline "EMO" feature.

Click here to see Spencer Willis in a Campbell Live feature on "Tweens".

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