SUPERMARKETNEWS was launched in November 2008,  its goal to be an intelligent, timely and newsworthy monthly magazine circulated nationally to executive decision-makers in the grocery food industry.

Synovate was promptly asked to contribute!

Marketing in a recession - more reasons to keep it up (April 2010)

Tooling up for risk management (March 2010)

Asking global grocery shoppers to spill the beans (February 2010)

The Recession: Kiwis believe everyone was at fault (December 2009)

Cadbury Vs Whittakers: Comparative Advertising (September 2009)

Co-Branding: A Quick Fix in Tough Times? (April 2009)

Survey Reveals How Consumers and Thinking and Shopping in the Recession (March 2009)

Five trends that threaten supermarket retailing in New Zealand (December 2008)

Using the Four Powers to Survive the Recession (November 2008)