Quantitative Market Research Overview

This is any research survey that is designed to measure, and report on the proportions of the sample or population who think, act or feel in a particular way.

Quantitative research can be conducted in a number of different ways:

• Face To Face Interviewing
• Telephone Interviewing / CATI
• Postal Or Self Completion
• Computerised Interviewing
• Online Research

For all quantitative research, sample sizes are a key consideration:

• Sample Sizes