Synovate - The global market research company driven by curiosity

The Market Research Proposal


Having discussed the brief, our researchers will prepare a detailed proposal for you, setting out the objectives as we understand them, and detailing how these objectives can best be met within the available budget.

The proposal will detail…

  • who is to be surveyed;
  • how this will be done;
  • how the analysis will be conducted, including the use of any specialized or licensed research techniques;
  • what will be delivered to the client.

A timeline will show the programme for completion, and the budget breakdown will detail the various costs included in the overall budget calculation.  Note that a detailed questionnaire is only prepared after the project has been confirmed.

The research techniques presented in the proposal are generally divided into two broad disciplines or ‘types’…