Research Director
BA (Psych); Dip.Bus.Stds
Galina is a Senior Researcher at Synovate. Prior to this Galina worked at Phoenix Research for ten years as a Research Director, and most recently at TNS New Zealand for nine years as a Business Director, managing a team of researchers as well as working on her own client base.
Galina’s clients at TNS included Nutricia, Southern Cross Healthcare & Travel Insurance, Boehringer Ingelheim and Cottonsofts - an eclectic mix reflective of Galina’s wide skill base.
With over twenty years market research experience, Galina has an extensive qualitative and quantitative research background, working across a wide range of clients, from services marketing, FMCG, to healthcare and pharmaceutical research.
One area of speciality for Galina is healthcare research in its many forms, including health insurance, evaluation programmes for health initiatives, as well as pharmaceutical research – both qualitative and quantitative. Pharmaceutical research she has conducted has included market studies, brand tracking, development of new brands in the market, and advertising research.