Normally this page is reserved for papers from our New Zealand researchers, but this paper deserves special mention for winning the UK Market Research Society David Winton award for Innovation in Methodology.
The award was presented to Synovate for its paper, which can be downloaded here: ‘A new measure of brand attitudinal equity based on the Zipf Distribution.’
Synovate papers from NZ Market Research Society Conferences
Below are a selection of some of the papers presented by our researchers over recent years. Click on any of the titles to download PDF copies of each paper.
Mission Control: A Case Study of a Large, Cross-sector, Multi-method Study (Nicola Legge et al, 2009)
An Exploration of Hypnosis for Market Research (Jonathan Dodd & Aaron McLoughlin, 2007)
Winner of the "People's Choice" Award for Best Presented / Most Entertaining Paper
Net Promoter Score - The Answer to Our Prayers or a Curse of the Industry? (Horst Feldhaeuser, 2007)
Spoilt for Choice (Diane Dickinson, 2007)
The Future of Marketing and the Role of Market Research Within it (Jonathan Dodd & Bart Langton, 2005)
Winner of the "People's Choice" Award for Best Presented / Most Entertaining Paper
The Great Customer Satisfaction Con (Debra Hall, 2001)
Worlds Apart - Are NZ Market Researchers Too Removed from Everyday NZ? (Jonathan Dodd, 1999)
Internet Market Research - Threat or Opportunity? (Jonathan Dodd, 1997)