Today’s advertising savvy consumer recognises the value of advertising – not only to fund their access to content in their favourite media titles and channels, but also to keep them informed and engaged, helping them make better buying decisions.
But did you know that different types of consumers are more or less receptive to advertising in different types of media? Synovate has recently explored the issue of advertising receptivity, and has uncovered how New Zealanders really want to be advertised to – which media types work together, to reach and reinforce the same people, and which ones have more exclusive fans or followers.
Want to find out more? Give us a call or drop us an email to book your own presentation of these results – give us an hour of your time, and a rough description of your target market, and we’ll share our learning about how to get the most out of your media mix, with a customised analysis of our results. Find out which media your consumers are more or less receptive to… and learn a few things along the way that might just help you consider a wider range of options for your next campaign.
Debra Hall
ph. 09 538 0500
debra.hall@synovate.com